Historic hilltop village in Italy

Bespoke journeys across Italy

Italy, designed
around you.

A country of many stories. Your journey should feel like one of your own. Tell us what moves you, and we will bring together the places and people that make Italy yours.

One country · Endless ways to feel at home

Italiamia by Contemporary Art of Travel

There is no single way to discover Italy.

Some journeys begin with a place. Others begin with a person, a celebration, a long-held curiosity or the wish to slow down. We listen first, then design an itinerary around your own way of travelling.

Italiamia is dedicated entirely to Italy, drawing on the personal approach of Contemporary Art of Travel and on the people who know each place from within.

Our approach

Signature Services

Every detail, with a reason to be there.

From the first idea to the last day away, your journey takes shape around the people, places and pace that matter to you.

Lake Maggiore in Italy
01 / DESIGN

A journey of your own

Travel design, thoughtful routes and private companionship when you want someone beside you.

Vineyard landscape in Piedmont
02 / PEOPLE

Local lives, close up

Expert guides, selected hospitality and the human encounters that stay with you.

Italian food and wine experience
03 / OCCASIONS

Made to celebrate

Family and multigenerational travel, special occasions and projects built for a particular moment.

Mountain landscape in the Italian Alps
04 / WAYS TO GO

Follow your rhythm

Journeys by road, air, sea or foot, with multilingual support as the route unfolds.

Each itinerary can bring several services together. We shape what is useful for your journey, rather than fitting your journey into a fixed package.

Discover all 11 services

Destinations

Twenty regions. Countless ways in.

Begin with the Italy you know, or let us introduce you to the one you have not met yet.

Woodland colours in Italy

Our philosophy

Places are better when people bring them to life.

A memorable journey is more than a sequence of beautiful stops. It grows from conversations, shared tables, unexpected detours and time to really notice where you are.

That is why we begin with you, and why we work with people who have something of their own Italy to share.

Meet Contemporary Art of Travel

In their words

What stays with you.

The details may fade; the feeling of a journey often does not.

Thank you for choosing guides who brought every place to life, and for making this unforgettable experience possible.
A quiet journey on an Italian mountain lake

How Italiamia works

From a first conversation to a journey that feels like yours.

01 / LISTEN

Tell us your Italy.

What you love, what you are curious about, how you like to move and who is travelling with you.

02 / SHAPE

Let the route unfold.

We suggest places, encounters, stays and a pace that makes sense together.

03 / TRAVEL

Be there, fully.

With the important details considered, you are free to enjoy the people and places along the way.

Plan your journey

Shall we design your Italy?

Start with an idea, a date or simply the feeling you want to take home. We would love to hear it.

Your first conversation starts here. We will take it from there.

Your first conversation

Tell us a little about your journey.

Share a place, a season or what you would like to feel. We will start from there.

Prefer to talk? Call +39 02 8111 7177.

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Good to know

A few questions before we begin.

Do I need to know where I want to go?

Not at all. Tell us what interests you and how you like to travel. We can suggest regions and routes from there.

Can you plan a journey across more than one region?

Yes. We can connect places in a way that gives you time to enjoy each one, instead of rushing between stops.

Are journeys private and tailor-made?

We begin with your wishes and shape an itinerary around your party, timing and interests.